Here’s a video I made taking a jab at “how-to” videos. More info below.
After noticing a trend in unnecessary “how-to” and DIY videos popping up on my youtube and Instagram feed I decided to take a shot at it myself. I find the formulaic, repetitive and low effort nature of these videos insulting, especially when they keep being recommended to me. Don’t get me wrong; there are a lot of well made and actually helpful “how-to” videos out there, but there are far too many superfluous videos being produced every day. In this video, I try to replicate and exaggerate the lazy and boring content of these videos satirically. I thought to myself; what is a simple recipe that really doesn’t need its own tutorial video? Cereal!
To begin I decided to mimic the tactic of shoehorning a personal anecdote by explaining it was a family recipe passed down to me by my mom and added the touch of including the dictionary definition of cereal. After watching a few of these videos I realized I needed some light, upbeat, and cheesy music to mask the lack of content being shown. I quickly found a fitting cheery song and began experimenting with some voice over. Originally I wasn’t planning on having live narration over the video but decided to try improvising a few voices and lines over the edited footage. After a few different takes, I went with the “Drew Drew Show” persona. “The Drew Drew Show” sounded silly enough for my video but was still a plausible name for an unironic channel. The soft-spoken voice I chose was fitting to the musical choice and felt representative of the content.
I wanted to practice making a video with quick, snappy edits similar to Edgar Wright’s iconic fast edits. I first tried to integrate this kind of edit in a scene of my short film “Sloppy Cops 2” when the captain makes a rushed cup of coffee. I’m happy with the way this edit turned out and that the video stayed short. I briefly considered stretching out the length of this simple video to be exactly 10 minutes and 1 second to mirror many YouTubers’ habit of trying to squeeze two mid-roll ads in their videos, but that would have been overkill and not that funny.
When choosing the font I looked for a bubbly animated font to really distract from the written words. When describing the ingredients and their respective measurements I researched as many different units of measurement as possible as a little side-gag. At the end of the video, I included the mandatory “share and like” plead in comic sans, of course.
When creating the thumbnail I tried to make it as clickbaity and tacky as possible. I still don’t understand what exactly the “100” emoji is for or what it means, but I saw it in a lot clickbait videos.
One of my worries is that people will see the thumbnail and just assume it’s an unironic video and not click it, but there isn’t much I can do about that.
Finally, I was able to premiere the new Toasty Tater Show intro in this video. Since the channel has toast in the name, I decided to record my toaster and myself having a sip of coffee to splice in. After trying out a few transitions I went with the sudden light fade since it imitated a toaster finishing nicely. The Toasty Tater Logo was made by my brother Andreas.
Funnily enough, I recently noticed that my video has been posted to a website called freshrecipes.com as a legitimate recipe video. This is most likely just a badly made bot that mistook my video for being real.
Video Editing Software: Vegas Pro 14
Camera: Sony HDR-CX405
Audio Editing and Capture: Audacity
Thumbnail Design: Adobe Photoshop
Shooting Location: Kassel, Germany